List of 21 Business and Marketing Books you must read to survive this Century

List of 21 Business and Marketing Books you must read to survive this Century

Here my list of 21  Business and Marketing books you must read to survive this Century. In fact, you must read to give a chance to you and your Business to survive at the 21st Century. They show many of the concepts, behaviors, models and strategies you need to be aware about to understand the business environment we all are in this century. The list of 21  Business and Marketing books you must read to survive this Century, is not in order of importance, in fact, each book is important and complement each other to understand society, customers, and business in the Internet...

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What is Online Marketing? What is Internet Marketing?

What is Online Marketing? What is Internet Marketing?

Let me explain to you what is online marketing, an issue for professionals, small business, and medium and large companies. The online marketing is the use of marketing strategies at the Internet to promote, advertise,  a  business, a brand, a cause or even a person. In fact, it is marketing, and can be understood as part of the sales and marketing...

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HOW TO INTERACT WITH YOUR CUSTOMERS ON SOCIAL NETWORKS

Increasingly, customers want to be served by companies via the same channels as they interact with them.   If you use Twitter for a promotion, be prepared to deal with questions, complaints and praise via Twitter. If you have a Facebook profile stay logged in, because your customers will use this same channel to ask questions and interact with...

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CREATE YOUR PROFILE ON SOCIAL NETWORKS

Which social networks should your company join? If you try to get involved with the hundreds of new networks that pop up each month, you will probably make a lot of bad bets and invest resources in platforms that...

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How to make a map of the Blogosphere

Make a map of your blogosphere, listing the main blogs that discuss themes that are related to your business and that your customers may also be reading. This is very useful for all digital marketing activities.   Your list...

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CREATE YOUR TWITTER PROFILE

Twitter has expanded rapidly as an information center and is now used by your customers, by journalists, by bloggers, and by influencers in your market. It must therefore be one of the basics of your social media marketing strategy....

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